Comparing the Indonesian and English Advertisement

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Hello People !!! How are you ? Today I want to discuss about advertisement. we know that advertisement is the short information about a product. 

As we can see, we can find the some differences between the Indonesian and English advertisement. There are visualization, grammar, design, and many more. Sometimes, we find some Indonesian advertisements  have many different grammar, there are formal and informal or slang language and grammar. Those languages and grammars in each advertisements have their own function and market target. Now I will discuss a little about Indonesian formal and slang advertisements.

Sometimes we find some Indonesian advertisements use formal and elegant language that can create the nice grammar. We usually find a good Indonesian language and grammar in some big companies with a famous products. Why ? because they want to show their quality. Not just in product, but some big companies believe that a good product comes from a good advertisement. From the design, the Formal Indonesian advertisements have a simple but compact design. We can easily understand what are they mean from their advertisements. For example, if an automotive company want  to promote their new car, they just need to show the new car picture and the company logo and some Indonesian simple sentences that can defining the new car. Just from the famous company or brand logo, we know that the company just promote their new product from the simple advertisement.

We not always find advertisements with good grammar. Sometimes we find some advertisement with an Indonesian slang language and grammar. We usually find these advertisements in products for teenager there are shit, T-shirt, pants, shoes, etc. because some teens not too like a formal language and grammar, because they can be look like the old people. That’s why, some Indonesian teens just like the slang language and grammar because that is an easy and enjoy language. That’s why the apparel producer of teenager product in Indonesia use a simple slang language and grammar in their advertisements to make Indonesian teenager easily understand and accept their products.

After we discuss about Indonesian formal and slang advertisements, I will discuss about the English advertisements. As we can see wherever we are, the advertisements by using English language always look great, whatever the products that they offer. English advertisements just use a simple formal grammar and very simple but amazing design. For example, Google ,inc. if Google want to show their new product, just show the new logo, and add a simple sentence that can defining  the new product. We directly know that Google just launched their new product from their new advertisement.

English advertisements sometimes have a slang language. But they have their own design that can difference the formal and slang advertisements. Just like almost all of advertisements, slang language and grammar in English advertisements are used for teenager products. The language and grammar are never change, but the styles are always change according to the time changes. These English advertisements style always be a standard of all teens products around the world. That means that all advertisements in the world including Indonesia, will always follow the new English advertisements from the Big country. Just like USA, or England.

From this article, we know that not too hard to compare Indonesian and English advertisement. We know that Indonesian advertisements will follow the English advertisement from a big country including style, language, grammar, design, etc. But doesn’t mean that Indonesian advertisements always follow the English advertisements. Sometimes Indonesian advertisements designer have “out of the box” designs for their advertisements.

For the formal or slang language and grammar, they are not directly show us the difference, about to whom these products are for. So that’s why different languages and grammars are used to many kind of different advertisements in Indonesian or English advertisement.